Krista Hammack | Digital Marketing and Communications

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Skills + Services

Search Engine Optimization

Understanding of Search Engine Algorithms

  • Knowledge of Ranking Factors: Familiarity with how search engines like Google and Bing rank websites, including factors such as site speed, keyword relevance, backlink quality, and user experience.
  • Adaptability: Ability to quickly adapt strategies to align with the latest SEO best practices and algorithm updates.

Keyword Research

  • Identifying Keywords: Proficiency in finding seed keywords, long-tail and short-tail keywords, and conducting keyword analysis.
  • Target Audience Insight: Understanding what your target audience is searching for and optimizing content accordingly.

Technical SEO

  • Website Infrastructure: Skills in optimizing website infrastructure and code for better search engine performance.
  • Issue Identification: Ability to identify common issues such as broken links, duplicate content, and loading speed.

On-Page Optimization

  • Content Optimization: Expertise in making changes to improve the content of web pages to perform better on search engine results pages (SERPs).
  • SEO-Friendly Content: Writing content that is both engaging and optimized for search engines.

Link Building

  • High-Quality Links: Identifying and securing high-quality link opportunities to improve search rankings.
  • Outreach: Using tools and techniques for efficient communication with webmasters and securing backlinks.

Analytical Skills

  • Data Analysis: Proficiency in using tools like Google Analytics to track and analyze website performance.
  • Competitor Analysis: Researching competitors’ strategies to identify opportunities and improve your own SEO efforts.

Critical Thinking and Problem-Solving

  • Creative Solutions: Ability to think creatively and critically to address unique challenges and opportunities for each website.
  • Prioritization: Knowing which tasks and strategies to prioritize for maximum impact.

Content Creation

  • High-Quality Content: Creating engaging and valuable content that attracts and retains visitors.
  • Content Strategy: Developing a content strategy that aligns with SEO goals and drives organic traffic.

Communication Skills

  • Client Interaction: Effectively communicating SEO strategies and results to clients or stakeholders.
  • Team Collaboration: Working collaboratively with other team members, such as content creators and web developers.

Continuous Learning

  • Staying Updated: Keeping up with the latest trends, tools, and best practices in SEO.
  • Professional Development: Engaging in continuous learning and professional development to stay ahead in the field.

Website Development

HTML & CSS

  • HTML: Proficient in creating and structuring web content using HTML5, including elements, attributes, and semantic tags.
  • CSS: Skilled in styling web pages with CSS3, including layout techniques, responsive design, and CSS frameworks like Bootstrap.

JavaScript

  • Fundamentals: Understanding of core JavaScript concepts such as variables, functions, loops, and events.
  • DOM Manipulation: Ability to interact with and manipulate the Document Object Model (DOM) to create dynamic web pages.

Responsive Design

  • Media Queries: Experience in using media queries to ensure websites are mobile-friendly and responsive across different devices.
  • Flexbox & Grid: Proficiency in using CSS Flexbox and Grid for creating flexible and adaptive layouts.

Version Control

  • Git: Familiarity with version control systems like Git, including basic commands, branching, and merging.
  • GitHub: Experience in using GitHub for code collaboration and project management.

Advanced SEO

  • On-Page SEO: Understanding of basic SEO principles, including meta tags, alt attributes, and keyword optimization.
  • Performance Optimization: Knowledge of techniques to improve website performance, such as image optimization and minification.

Web Accessibility

  • WCAG Guidelines: Awareness of Web Content Accessibility Guidelines (WCAG) to ensure websites are accessible to all users.
  • ARIA: Familiarity with Accessible Rich Internet Applications (ARIA) to enhance web accessibility.

Basic Backend Knowledge

  • Server-Side Basics: Understanding of basic server-side concepts and technologies, such as HTTP requests and responses.
  • Database Basics: Familiarity with basic database concepts and SQL for managing data.

Debugging & Testing

  • Browser DevTools: Proficiency in using browser developer tools for debugging and testing web pages.
  • Basic Testing: Knowledge of basic testing techniques to ensure code quality and functionality.

Content Management Systems (CMS)

  • WordPress: Experience in using WordPress for building and managing websites.
  • Customization: Ability to customize themes and plugins to meet specific requirements.

Continuous Learning

Professional Development: Engaging in continuous learning through online courses, tutorials, and community involvement.

Staying Updated: Commitment to staying updated with the latest web development trends and best practices.

Social Media Marketing

Content Creation

  • Engaging Posts: Ability to create compelling and engaging content tailored to different social media platforms.
  • Visual Design: Proficiency in designing eye-catching graphics and visuals using tools like Canva, Adobe Photoshop, or Illustrator.

Platform Expertise

  • Multi-Platform Management: Experience in managing accounts on various platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
  • Platform-Specific Strategies: Understanding the unique features and best practices for each platform to maximize reach and engagement.

Audience Engagement

  • Community Building: Skills in building and nurturing online communities through active engagement and interaction.
  • Customer Service: Providing prompt and helpful responses to customer inquiries and feedback on social media.

Analytics & Reporting

  • Data Analysis: Proficiency in using analytics tools like Google Analytics, Facebook Insights, and Hootsuite to track performance and measure ROI.
  • Reporting: Ability to create detailed reports on social media metrics and use data to inform strategy.

Campaign Management

  • Strategic Planning: Developing and executing social media campaigns that align with business goals and objectives.
  • Budget Management: Managing budgets for paid social media campaigns and optimizing ad spend for maximum impact.

SEO & SEM Integration

  • SEO Knowledge: Understanding of how social media content can impact search engine rankings and incorporating SEO best practices.
  • SEM Coordination: Coordinating social media efforts with search engine marketing (SEM) strategies for cohesive digital marketing.

Influencer Collaboration

  • Influencer Outreach: Identifying and collaborating with influencers to amplify brand messages and reach new audiences.
  • Partnership Management: Building and maintaining relationships with influencers and brand ambassadors.

Trend Awareness

  • Staying Updated: Keeping up with the latest social media trends, tools, and best practices to stay ahead of the curve.
  • Trend Utilization: Leveraging current trends and viral content to boost engagement and visibility.

Content Scheduling & Automation

  • Scheduling Tools: Proficiency in using tools like Hootsuite, Buffer, and Sprout Social to schedule posts and manage content calendars.
  • Automation: Implementing automation tools to streamline social media workflows and improve efficiency.

Creativity & Innovation

Problem-Solving: Using creative problem-solving skills to address challenges and optimize social media strategies.

Creative Campaigns: Developing innovative and creative social media campaigns that capture attention and drive engagement.

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